Everyone has opinion about what fitness is, or at least what it is to them. Some people think its about strength, for some its endurance and for others its about working at high intensity. No matter what method people are interested in the common principle governing greatness in any discipline is technique. Technique is your foundation, and that starts with how well you can perform any given movement. If movement is the foundation of technique then surely mobility and flexibility specific for any given exercise should be your first consideration. By the way flexibility has little to do with you being able to perform the splits, though if you can do that, that’s awesome, and you're awesome. When I founded Evolution Fitness & Nutrition I was just like any other personal trainer, or so I thought. After some time I realised that the majority of personal trainers, even the more “experienced” ones didn't share the same principles of fitness as I do. I realised I am not a personal trainer at all, I am a personal coach. What's the difference? The High Intensity Example: High intensity workouts have become the trend over the last several years. The problem with working at high intensity with a cross section of individuals is that most people are not physically equipped in basic foundation exercises to really work effectively at high intensity. So to ask someone to do an advanced plyo push up when they can't even do a single rep of a regular push up with good technique makes absolutely no sense whatsoever. However working out at high intensity can “SEEM” like you're working out in a smart way, but the reality is, if you have a poor default movement pattern for the exercises you're doing, the chances of you progressing to more advanced exercises will be limited. I enjoy coaching individuals in a systematic way so they can perform an exercise with great technique, that way they can train by themselves to a high standard, and progress to more advanced movements. I'm not interested in stringing people along just to make more money. I want to help people to get a better understanding of there bodies and find out what they're actually capable of doing with it. Evolution Fitness & Nutrition is exactly that, though actually we approach these ideas in the reverse order. Nutrition first, you can't out train a bad diet. It may surprise you to learn that up to 80% of all weight loss and peak performance gains are down to your nutrition. Other benefits of proper nutrition are balanced hormone and insulin levels, permanent weight loss, prevention of disease, and the achievement of maximum physical performance. Then fitness. We approach fitness systematically pairing strength and mobility into our programming. Mobility and flexibility, strength and conditioning, power and endurance. An evolving body shape. Well aesthetics are a physical side effect of great training techniques, and that's what clients get with our programming, whether its personal coaching, online coaching or our S.M.A.R.T group coaching. Function, Fitness, Freedom, Fun.